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May 17, 2014#

Does it make you tingle?

I came across something on Jeff Kwiatek’s blog that struck a chord. He was writing about how little he cared about the business of advertising (specifically, the failed Omnicon/Publicis merger) and how much he cared about making really good ads. “Anything else makes me feel like my soul is being poisoned and that I’d be better off doing nothing than doing this.”

Yesterday was one of those dispiriting days. I’d written a couple of headlines I liked and a couple that were average but they’d do the job. The designers had half a day to lay the ads out and diddled away precious hours making something simple needlessly complex. The CD killed my lines. The client decided he wanted a little of everything in one ad. The whole process was a recipe for a turd. It made a warm bath and a sharp razor a tempting option.

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