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May 24, 2014#

David Abbott

I only learned of his death yesterday. Checking Ben Kay’s blog for a Friday frolic through his weekend links, I saw it. Ben’s post is a great tribute from a copywriter who had the good fortune to work for David Abbott. I wish I had but I learned a lot about the craft of copywriting by reading his ads. I used to pore over them in D&AD annuals, marveling at the intelligence, wit and humanity of his writing. By all accounts he was a prince of a creative director and remained a working copywriter at his own agency until the day he retired. There isn’t a pedestal high enough to do his legacy justice. You’ll just have to read his ads. I imagine he would have preferred that anyways.

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